When you’re first starting out in business, your budget may not be the biggest, and even if you have got wads of cash to spend, you need to be conservative. Traditionally, advertising a business has often been expensive. However, the digital world has opened up a whole new avenue for those who want to promote their business without spending hundreds of euros. Before the internet came along, the only way to market on the cheap…
A good website is one that doesn’t just deliver the right information but does so in a way that is enjoyable to the viewers or customers. Over the past several years, websites and site owners are focusing more on UX to deliver a pleasant browsing experience that keeps viewers coming for more. So, how can you make a website effective? How can a website be made to have the best user experience without sacrificing its…
No matter the size or scope of your business, you are sure to have a company website to help you to raise your profile, act as a point of contact and even to boost awareness of your product. So, even if you are proud of your website in its current state, remember that there are always a range of options that you can use to help you to optimize and improve your site. Technology and…
If you have a company which doesn’t necessarily need to meet clients face to face to sell products or services, then maybe you’re thinking about opening a web store. In other words, a website which you can use to sell directly to your clients. Online sales are a huge part of any industry now; the web is the place where most people go to browse and buy. You will be putting your company under the…
Creating and maintaining a website can be done for many different reasons. In fact, there doesn’t even need to be a single reason at a time to do it. Be it personal or business, a website is a portal of information that holds various benefits. First, it offers credibility and professionalism. This can be said for both individuals looking to get hired in certain fields and a business that is looking to hire those same…
Setting up a blog is a great way to express yourself as a person and as a writer. A blog can provide you with an audience for your thoughts and experiences, and can also be a great way to boost interest in a business, especially if you are a sole trader. Some people even make money from their blogs through advertisement. However, a blog can only be successful if it is engaging enough to attract…
The performance of your website is an important metric to track. There are a lot of things that depend on how well your site performs, including the site’s SEO performance, user experience, and its future success. Needless to say, taking steps to improve site performance is not only necessary, but also very important. The big question is, where do you start? There are so many things you can do to improve your site’s performance. We…
The time and money that you spend on your business’s website should have provided you with a more than substantial return on your investment. However, have you recently reviewed it? Would you employ a member of staff without ever reviewing their performance? The answer is, of course, no. How do I know when I need to review my website? A site that met your business needs three years ago is unlikely to meet them now.…
Everyone builds a website for a purpose. What that purpose is varies based on the individual. There are many different ways you can tackle building a website, but there are a few things to consider before you start. Before you even begin, contemplate the reason you are building your website. Is it for personal reasons or business? If it’s for personal use, what will your website contain? Once you are content with the ‘why’ and…
When you run a business you need to have a website; that’s how businesses run these days, and if you don’t have any online presence, you will lose customers quickly. Firstly, no one will be able to find you easily, and secondly, even if they do, they might wonder if you can really be trusted without a website to anchor you. If you don’t have a website yet (or if you do and it needs…