When you are opening a new store and setting out on the adventure of running a new business, you want to be able to have potential customers on the street have their eye caught by the look of your place so much that they just can’t help but pop in for a look around. This is best done by designing your shop to be as unique as possible so that, no matter what popular stores are around it, your business will be like a shining beacon, bringing customers in like moths to a flame. You will get some ideas in this guide on how to get started on this exciting adventure and have your shop looking amazing.
Start out with the basics
You need to begin by understanding how to create a brand identity. No matter how small your business may be, you need to create an image that is instantly and easily recognizable to customers. The sooner you do this, the sooner you will be able to get a better understanding of how to decorate your shop. To get a brand going, you will need a logo. The best path to success with this is to get a professional to design one for you so that you start off on strong footing.
Keeping things snappy
People love the personal touch and being able to catch a glimpse of how your business came to be will endear people to you and your pursuit of making something of yourself. One idea for this is to take all the pictures you have from when you first got your team together, capture the process of painting and furnishing, and print Polaroids online with Super Snaps that you can then display around the store, so people get a homey feel.
Colors that pop
When painting your store, you want to make the most of the natural light while also offering something that isn’t bland. A good idea is to choose an accent wall to paint in a bright color and then complement them on the other walls with a lighter, less pigmented tone.
Reclaim the spotlight
No matter what kind of store you are running, it is always good to have some furnishings around so that people can sit down and look at the products you’re selling. A trend that is not only eco-friendly but gaining lots of popularity is to use reclaimed pieces to furnish your store. Without much effort or even artistic skills, you can fill your shop with great chairs and tables for people to rest at. All you need to do is sand down the wooden pieces, so there is no varnish and then either paint them in a block color, re-varnish or use stencils and spray paint to do funky designs depending on the feel and look you’re going for.
Opening your own store is a dream come true, and with a unique style and branding, you will be sure to have the customers flying through the door in no time.
