When it comes to advertising your business via your own website, it isn’t as simple as setting up a website to get more customers. There’s much more to it than waiting for customers to come knocking, and that means you’ll have to do everything in your power to expose your website so customers know you’re around. Marketing and advertising can be a costly process, so if you’re a new business looking to get your foot…

Web hosts are always providing more support to their clients than they actually should. When it comes to PHP programming errors or compatibility issues, it’s up to the client to resolve them (unless it’s the fault of the web hosting provider). But, web hosts and their employees still do all they can to provide the support when they don’t need to, just to try and paint their business in a more professional light. One benefit…

Any new career is nerve-wracking at first. You’re the newbie and don’t have much to offer, besides enthusiasm at this point. There’s a lot to think about before choosing a professional path. Take time to evaluate where you’re at and if your heart is in it before committing to one specific career. If you’ve always dreamed about being a web developer, it’s possible you have a good idea of what it entails, but that doesn’t…

Web development is a creative and lucrative career choice, but like anything worth pursuing, it can also be challenging at times. If you work for a company, you may find your boss breathing down your neck asking you to work faster, or you may have demanding clients with a string of complex requirements. If you’re self-employed, it can be even harder to stay productive and get through your workload, particularly if there are other distractions…

As you work to build your new company, branding is arguably one of the most important criteria on the list. Where it used to be that branding was nothing more than your company’s symbol or slogan, today it is much more than that. Branding explains the entire mindset of your company and plays a huge role in your marketing plan. What this means is that companies need to go about branding in the right way,…

It’s fairly easy to build backlinks these days, thanks to the thousands of resources online. However, Google and co don’t just crave backlinks, they crave backlinks that are of sufficient quality. There was a time when commenting on forums and blog posts could help build links, but now, many websites are “nofollow” and don’t provide any link building benefits. Therefore, hiring a business to come in and do the work is one of the best…

If you own a business, then you will know that it’s a smart move to utilize blogs and websites to engage with your target audience, keep in contact with your existing clients and reach potential new customers. Today, it’s never been so important to have a strong online presence, with more and more customers in every industry choosing to use the internet for finding new brands, browsing potential products and services to buy, and making…