You can’t separate digital marketing with on-site optimisations. In order for your digital marketing efforts to produce great impacts – and high return on investment or ROI – the pages visited by target visitors must also be highly optimised. The two are more inseparable than you think, especially now that search engines are starting to take user experience as a prominent aspect when ranking websites.
On-site optimisations are indeed important. By taking the necessary steps to optimise your site, you can boost its online marketing performance and increase your ROI at the same time. These simple tips will help you get started immediately.
Quick Fixes
In many cases, the best optimisation you can do to your site is error-fixing. Most sites hide errors; they may not affect the functionality of the site or the way the site looks, but the errors are still there. Worse errors will start slowing down your site and forcing web browsers to work harder when opening the page.
Forget about tweaks and enhancements for a second. Return to the basics and review your site thoroughly. Check for missing links, missing resources, unused JavaScript parameters and functions, and check for other common errors.
You also want to remove unused elements to further improve the site. Images that are not used on any page as well as CSS entries you don’t need must go. It is common for websites to accumulate these junks after several updates and design changes, and getting rid of them should be pretty straightforward.
Social Share and Follow Button
Social media is a big part of your and your business’s online presence. The most successful digital marketing campaigns integrate social media activities beautifully; the same can be said for top websites today.
Take a look at how you integrate social media on your site and optimise it. Are the social share buttons in the right place? Can users follow your social media accounts easily from your site? Most importantly, are the social media elements integrated seamlessly with the rest of the site?
I love how top web design companies such as web design West Midlands are now helping clients optimise their websites for social media. It is easy to share pages to Twitter and Facebook with better implementation of social share buttons.
On CurrantWeb’s own site, a floating panel for sharing the current page to Facebook, Twitter, and even email addresses makes these functions always accessible. The impact of these buttons on digital marketing is huge.
Improve the Flow
You must look at the pages on your site as funnels. Each page needs to serve a specific function, and that function is delivering a nice and enjoyable stream of information to visitors. You want users to be able to browse through your site pleasantly and in a flowing, seamless way.
With this in mind, you can start improving the flow of each page carefully. Article pages, for instance, must always direct users to other relevant content using elements like Other Recommended Articles at the end of the page. The smoother your site’s flow is, the more time users will spend on it.
Now that you have these tips in mind, you can start improving your site for better digital marketing results. Start today and see for yourself how tuning the site brings a lot of positive results in no time.
