As a startup, it’s imperative you market effectively and within budget. Otherwise, you’re going to be wasting huge amounts of money that could prove costly when it comes to surviving. It’s much harder to invest into marketing ideas as a new business, as it’s not cheap unless you have a few cost-effective ideas up your sleeve.
If you run a new startup and you’re looking for ways to expose your brand, consider the following cost-saving online marketing tips that could get your foot in the door.
Instructional Videos Are the Way Forward
The good thing about instructional videos is that they can be as cheap as you want them to be. Obviously, the more you invest in animation and graphics, the better it’s going to look. However, if your instructions are meaningful, concise, and help people, there’s no reason why they won’t do the trick and provide good marketing strategies for your new startup. Instructional videos can consist of anything from simple iPhone repairs to how to build a full-scale CMS (Content Management System) using the PHP programming language.
Create Your Own App
This probably sounds like an expensive marketing route, but with the free app creation tool from Yappi, it means creating a full-blown app of your own is easily possible within budget. Regardless of your business model and what industry you serve, if you’re creative enough, you can come up with an app idea that’ll benefit your clients. With Yappi by your side, you’ll even be able to create your own shopping app so customers can easily buy products and checkout.
Take Advantage of Free Advertising Coupons
If you’re paying for web hosting, the chances are you’ve got a free advertisement coupon that you don’t know about. Most cPanel web hosting providers work in partnership with the likes of Google AdWords and Facebook so you have access to discounts and free advertising coupons. There are also many coupons scattered about on the internet. Just do a simple search and see what free coupons you can get your hands on. Even if you discover free coupons with an unknown advertising network, free advertising is something you can’t ignore as a startup on a low marketing budget.
Create Your Own Infographics
Infographics have proven to be powerful marketing tools for many small businesses in recent years. Infographics are pleasing to the eye and make content easy to read for visitors. Obviously, if you have little to no design experience, you may want to outsource some graphic design, otherwise, it’s a very easy thing to achieve if you’re handy with Photoshop or Illustrator. Infographics are perfect for those with small social media presences and who want to exposure on the worldwide web.
Delve into Content Marketing
If you can string a sentence together and create an interesting article, why not take advantage of content marketing to expose your brand? It takes a while to get to grips with, but once your social media pages start building with new followers, it gets easier and easier to attract more traffic. Recycling old content and sharing on social media is also an effective way to build relationships in a cost-effective manner. Check out this article on recycling old content and see how it can benefit your new business.
By taking advantage of some of the above online marketing methods, your startup will have more capital to invest in other expenses that could prove vital in terms of competing with the big fish. If you’re creative, motivated, and not afraid of getting your hands dirty, use the above cost-effective marketing methods to gain the exposure many others would pay thousands for.
